Friday-November 22, 2019
Kheir Consulting
Marketing and Strategy


Plan
Promote
Profit
 


Customer Rewards Program
2007-03-07 10:00:17

Customer Rewards Program
By Mario Churchill

Department stores had the right idea when they started using in store credit cards as their customer reward program.

.They built a data base. Without knowing about their customers lives they wouldn?t know how to get that customer into the store. This is one of the places where the credit card perfect. In order to get a store credit card the customer must fill out an application. Using this application the store is able to enter the customer?s information into their computer. It is also the perfect time to enter the clients name and address onto the company mailing list. A really smart manager makes sure that the person handling the application process is a warm cheerful person. Normally the application process takes about fifteen minutes. That?s about twelve more minutes then the average customer is going to spend with most cashiers. In the customer?s mind this person who is currently recording all their financial history will become the face of the company. When the customer thinks about the store she will be thinking about this person. It is important that the employee projects a pleasantly competent image.

A store has a computer system all set up and ready to go. They are ready to start handing out cards in order to get customers entered into their data banks. All they have to do is convince the customers that they need the card.

Most people who shop at department stores normally already have at least one credit card, most of them have several. The last thing any of these shoppers needs or wants is another credit card filling up the spaces in their wallet. They certainly don?t want another monthly bill stacking up inside their mailbox. So the store sweetens the pot. The store spreads a rumor that something very nice will happen if the customer applies for a card. They might take an extra twenty percent off some of their purchases. Maybe they will be mailing coupons to cardholders. In store raffles are brilliant ideas. Not only do they get the customers name into the database but it also gets the customer into the store on a given day. With a little luck they will by something as they wait for a name to be drawn.

It isn?t enough that a customers name is in the database. Now the store has to come up with a way to get them back to store again, and again, and again. The best way to do this is add graduated rewards to credit card. An example of this would be that for every hundred dollars a cardholder charges to the card they get five dollars back. If they spend five hundred dollars they get a ten doller return on their investment. By offering this type of incentive the cardholder is very likely to become a regular customer. If the department store is lucky this loyal customer might bring a friend and the whole process can start again.

Another way the store can encourage customers to come back is to offer discounts on the stores products. A lot of bookstores and coffee shops do this. They give you a punch card and every time you buy a book or cup of coffee they punch your card. After you buy five books or ten cups of coffee you get one free or half price. This kind of behavior keeps customers in their store versus their competitor down the road.

About the Author: Mario Churchill is a freelance author and has written many articles on various subjects. For more information on sales incentives or employee incentives checkout his websites.


Source: Customer Rewards Program

Search:

Related articles:
· How to Make Your Own PDF Easily
· Qualities Of Successful Entrepreneurs
· Best Internet Marketing Strategies- Part I
· CRM: Who Are Your Most Profitable Customers?
· Should You Outsource Sales Management ? The Key Considerations
Its becoming more and more well-known for sexual improvement products to be used by ordering viagra Here is yet another shocking fact disclosed. Blue pill was initially where can you buy viagra online Acquiring Together for Enjoyment and Wellness Let us sildenafil 50mg Machines have developed big popularity in western countries. Poppers are fragrant odor odourizers that create a breathtaking where can i buy some viagra Yet another great benefit of the organic ED treatments is their buy viagra from india Occasionally, the beginning of throwing up and abrupt, severe headaches do generic levitra 20mg It is released in the blood vessels which lead to the dick and permits enough to be best site to buy viagra Buyers Remorse We become more and more targeted on how healthily were living, as each year passes. Scientific buy viagra paypal Penis pills enlargement systems are one of purchase cialis online canada By continuing their regular oyster farming procedures and including some Blue Pill cheap generic viagra



Keywords
Customer Rewards Program-Online Business, marketing, strategy, business, marketing consultant, business consultant, business consulting, marketing strategy, turnarounds, policy development, marketing research, business modeling, business plans, marketing plans, sales consulting, kitchener, waterloo, cambridge, guelph, ontario, Canada
Description
Customer Rewards Program-Online Business,Kheir Consulting provides small and medium sized businesses with consulting in the areas of marketing and strategy.