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Kheir Consulting
Marketing and Strategy


The Biggest and the Best
2011-09-26 05:19:38

Around 13,000 trade shows take place around the United States each year drawing about 80 million attendees. Trade shows are big business for local economies, especially cities like Chicago, Orlando, and Las Vegas which host almost half of the major trade shows in the U.S. These shows require venues which are large enough to host hundreds of exhibits and tens of thousands of attendees and which are also convenient to hotels, restaurants, airports, entertainment, etc. With its 2.6 million sq. ft. of exhibition halls and drawing close to 3 million visitors each year, Chicago?s The McCormick Place is one of America?s largest venues for trade shows. It boasts a 4,249 seat theatre, 173 meeting rooms, and assembly seating for 18,000 people. McCormick Place is comprised or four state-of-the-art buildings allowing different sized exhibitions and meeting spaces. A series of pedestrian promenades link the complex together and offer retail shops, restaurants, cafes and other visitor amenities. The Hyatt Regency connected to McCormick Place offers 800 sleeping rooms as well as banquet space and a Conference Center. The Orange County Convention Center (OCCC) is situated in the heart of Orange County, Florida 15 minutes from the Orlando International Airport. Consisting of the West Building and the North/South Building, it offers 2.1 million sq. ft. of exhibition space, 74 meeting rooms, the 2,643-seat Chapin Theater, three full-service restaurants and 8 food courts, and is surrounded by 113,000 hotel rooms. It also has two 92,000 sq. ft. general assembly areas and a 62,000 sq. ft. multi-purpose Valencia Room as well as three business centers. Also making the OCCC a huge success for trade shows is its proximity to Orlando with its many attractions making the trade show a family affair. The Las Vegas Convention Center also benefits from its location in one of America?s top resort cities adding to the trade show?s attraction. The largest of three trade show sites in Las Vegas, it features a 3.2 million sq. ft. facility which can be divided by moveable walls into sixteen exhibition halls. It has 144 meeting rooms with capacities of 20 to 7,500. A grand lobby and registration area link existing exhibit halls with new exhibit and meeting rooms, and allow simultaneous set-up, break-down and exhibiting of multiple events. The Convention Center has two restaurants and is near to 100,000 guest rooms. Located in the heart of downtown Atlanta, the Georgia World Congress Center (GWCC) is among the five largest convention centers in the U.S. It includes 3.9 million sq. ft. of floor space on multiple levels, the 33,000 sq. ft. Thomas Murphy Ballroom, over 100 meeting rooms, the 1,740-seat Sidney Marcus Auditorium, and the 25,700 sq. ft. Georgia Ballroom with a galleria area and outdoor balcony. The GWCC is complemented by the Georgia Dome and Centennial Olympic Park, making the tree facilities one of the finest convention, sports, and entertainment complexes in the world. There are 13,000 hotel rooms within walking distance of the Center and 94,000 rooms in the metro area. Atlanta also offers museums, theater, attractions, world-class shopping, and over 8,000 restaurants and cafes. Reliant Park Houston is known for the flexibility of its venues. It consists of four different sections: Reliant Stadium, Reliant Center, Reliant Astrodome and Reliant Arena, each available for large exhibitions, concerts, and sporting events. The Convention Center has 2.1 million sq. ft. of exhibit space. There are 72 meeting rooms and parking for 26,000 vehicles. Reliant Park brings together education, entertainment, trade, commerce and competition in one vibrant and energizing environment.

Lawrence Reaves works in trade shows and follows trade show events and trends in huge trade show displays. When not following events, he attempts to blog about them and displays. For some great examples of extravagant trade show displays, visit: .

Source: The Biggest and the Best


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